Share of Requirements - Meaning, Importance & Example, Marketing Overview

Share of Requirements | Marketing Metrics - InformIT,A company's market share is the total percentage of products it sells in a particular category. Essentially, it's how much space the company consumes in a ....

Share of requirements is a metric that is used in marketing to know the brand loyalty that customers have towards a particular product. Share of requirements is a marketing metric that is used to find the share of wallet of an average customer that a brand enjoys when customers purchase of the brand the product belongs to. Share of requirements is the ratio between brand purchases and total category purchases by brand buyers both expressed in numbers (#).

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