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Adidas and Puma Bet on ‘Terrace’ Sneaker Trend in Tough Market

Name: Adidas and Puma Bet on ‘Terrace’ Sneaker Trend in Tough Market
Uploaded: 2024-09-12T04:21:45+00:00
Duration: 14 min 24 s
Description: The trend for low-rise rubber-soled "terrace" sneakers could give Adidas and Puma an advantage over Nike this summer, but may not offset weakening US and Chinese demand. German sportswear giants Adidas and

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Shoes and Sneakers - Singapore - AsiaOne,According to analysts at RBC Capital Markets, cycles where either Nike or Adidas are dominant typically last three to five years..

The trend for low-rise rubber-soled "terrace" sneakers could give Adidas and Puma an advantage over Nike this summer, but may not offset weakening US and Chinese demand. German sportswear giants Adidas and Puma have trawled their archives to re-release old styles in new colors, driving renewed interest in the shoes from the 1970s and 1980s named after the standing section at soccer stadiums. The number of searches for "Adidas Samba", one of the brand's main terrace styles, has surged worldwide over the past year and hit a peak in mid-June, Google Trends data shows.